“A fresh perspective and truly comprehensive guide on content marketing. It’s the perfect read for marketers at any size company across any industry looking to build their content marketing strategy.”
– Josy Hamren, Retention Specialist at Foursquare
Content is king. Today, marketing teams seem to be in a rush to create content or aren’t intact with who they’re trying to reach. So how do you create a content marketing strategy that fuels your company’s broader business goals? That’s what you will find out here!
In this guide, you will discover how to craft your content marketing strategy—a content marketing strategy that drives engagement, not just clicks. From determining where that content fits your broader audience to distribution, you will learn how content works as the engine of your modern marketing machine.
Whether it’s about getting users to download your mobile app or your latest album, content is the center of growing your brand and your audience. Learn how to build a real strategy.
Here’s what’s inside:
- What is content?
- Content is central
- Setting up your strategies
- Business goals & Metrics
- Content creation
- Content syndication
- Building a community
- Case study
- Tech stack