LinkedIn Top Voice. Oculus Launchpad Fellow. Entrepreneur. Digital Storyteller —Growing communities that care about your product through content marketing. I use narrative storytelling through written and visual content to drive strategic growth.
In my role as the Content Marketing Manager at Augment I oversee our content curation & strategy and how it drives brand awareness and lead gen. I previously worked at Brand Yourself, creating content strategy for their VIP clients. I’ve also helped various other startups with their go-to-market strategy. I have substantial experience in content strategy and user acquisition at both a B2B and B2C level, including audience engagement, branded content, growth hacking, and film production. I am a Oculus Launchpad Content Fellow and I’m also a contributor for the Huffington Post, Funny or Die, and YSF Magazine. Also, the co-author of Amazon Best Seller’s: The Content Engine and Augment’s Essential Guide to Augmented Reality.
Dennis began with a B2B mobile tech company that helped him pay his way through school at UMBC. To graduate early he took 25 credits per semester. After successfully graduating with a 3.5 GPA while managing the marketing and user acquisition of his startup, he knew his drive would take him far.
Shortly after he was brought on as a creative strategist leading on content and creative strategy behind all clients at the digital marketing agency Shared Ink (NYC). One of the his primary accounts was Zipz Wine (funded on ABC’s Shark Tank) within their digital marketing arm. He strategized creative campaigns and managed paid promotions during this contract. Zipz Wine saw a 30% increase in digital sales for their product deriving from our marketing campaigns. Their social media community also saw an average increase of 160% in community engagement per month. At Shared Ink, Dennis also created all of the marketing materials and pitch decks for all of agency’s potential clients during his time there.
Dennis’s marketing management experience began at his own startup, Kid Genius. He devised marketing campaigns for client mobile applications and websites created. He says he’s most proud of founding Bando, a mobile platform bringing real-time news for the urban culture. Since Bando’s launch, the app has built a community of thousands of users who stay on Bando for over two hours a day. The app’s B2B campaigns and content partnerships also rival it’s consumer success. Bando features the top news sources as well as produce original content to a community of thousands of users. Readers on Bando read over 15,000 pages per month and spend over 2 hours per day on the app.
In January of 2015 Dennis joined VideoInk as the Head of Marketing. His focuses involved strategic partnerships and audience growth with a B2B focus. Over his time at VideoInk, he grew the B2B newsletter subscriber list 17% and brought their monthly uniques from their 2014 average of 50k to a 2015 average of 117k unique viewers.
Dennis also created marketing campaigns around VideoInk’s bi-coastal monthly events and around live activations at the 2015 NewFronts, MIP Digital Fronts Conference in Cannes, France, and their private 1st Annual private Power-Sixer dinner. Lastly, he headed cross promotion partnerships here at VideoInk where I worked other brands who held complimentary audiences (i.e. AOL, Film Freeway, NYC Web Fest, VidCon, StatDragon, MIP, etc.)
He’s been writing thought leadership content on LinkedIn Pulse and has earned over 800,000 article views and continuous engagement. Dennis is currently the Content Marketing Manager at Augment.
In his role at Augment he oversees content curation & strategy and how it drives brand awareness and lead generation. Before, he worked at Brand Yourself, creating content strategy for their VIP clients. He is an Oculus Launchpad Content Fellow and also the co-author of Amazon Best Seller Augment’s Essential Guide to Augmented Reality and The Content Engine.
Dennis is also a contributor for Huffington Post, Funny or Die, LinkedIn Pulse, and YSF Magazine.
Interested in all tech and media ventures involving:
content marketing, audience development, branded content/partnerships, growth hacking Follow me on LinkedIn.