Content Growth Strategy at Bando

Bando is a mobile news platform positioned to provide timely and personalized news for the urban culture. We used content both inside the mobile platform and outside of our owned channels to drive user acquisition. Bando readers averaged 25k pages per month with a 20% user audience growth month-to-month. Social Media Infographics Social Content   Branding … Continue reading Content Growth Strategy at Bando

Black Theory II [Short Film]

Stressed about the troubles of settling in a new city, Malik's own skewed outlook on race and the media could cost him his livelihood. See how Malik strains those relationships close to him as he finds the difference from the things he sees in the media and the ideas he brings into the world. The … Continue reading Black Theory II [Short Film]

Shared Ink – Creative Strategist

Company: Shared Ink Role: Creative Strategist Date: Sept. 2015 - Jan. 2015 Responsibilities: Product marketing, digital marketing Achievements: Shared Ink is a digital marketing accelerator based in Brooklyn, NYC. At Shared Ink I worked on a project-basis and did the following: • Managed and tasked a creative team of graphic designers, a social media manager, … Continue reading Shared Ink – Creative Strategist

SkilledUp – Content Marketing Mentor

Company: SkilledUp Role: Content Marketing Mentor Date: Feb. 2015 - May 2015 Responsibilities: Subject matter expert working with small business owners, entrepreneurs, and other professionals to apply SkilledUp's immersive content marketing course material to real life businesses. Achievements: • Wrote two lessons of the 12-week digitally-based content marketing class • Mentored 6 users on a weekly basis … Continue reading SkilledUp – Content Marketing Mentor

VideoInk – Head of Marketing

Company: VideoInk Role: Head of Marketing Date: January 2015 - June 2015 Responsibilities: Audience growth, content marketing (B2B), strategic partnership acquisition Achievements Led audience development with a major B2B focus and expanded our newsletter subscriber base 17.8% Acquired and managed partnerships with multi-channel networks, festivals, and major conferences (BANFF, VidCon, NYC Web Fest, etc.) Composed … Continue reading VideoInk – Head of Marketing