Role: Head of Marketing
Date: January 2015 – June 2015
Responsibilities: Audience growth, content marketing (B2B), strategic partnership acquisition
- Led audience development with a major B2B focus and expanded our newsletter subscriber base 17.8%
- Acquired and managed partnerships with multi-channel networks, festivals, and major conferences (BANFF, VidCon, NYC Web Fest, etc.)
- Composed and implemented digital marketing strategies for our branded content campaigns, bi-coastal monthly events, and all live activations
- Helped achieve 125k unique visitors on our site for the month of April (2015), a 71% increase compared to our 2014 avgs.
- Created all marketing materials and in-depth monthly social media analytical reports