For 4+ years, I've lead digital strategy and content marketing for media agencies and venture-backed tech companies. Below is a collection of notable projects. From creating content and growth hacking early stage companies to working cross functionally for larger organizations, I've led marketing teams to scale growth and fuel acquisition. Including mobile game experiences, interactive landing pages, and Amazon best sellers:
A library of executive resources to drive leads, position Bluecore strategically, and raise the profile of our executive leaders.
I constructed not only the content that exists but the web environment as well.
Produced an industry-wide report from a survey of 100 marketing executives, alongside CommerceNext, outlining the market-leading trends, the solutions to recurring challenges, and the data behind it.
Bringing the community-based Kids of Immigrants together with LAFC for a new apparel launch and a documentary-style commercial campaign as LAFC continues on to win the MLS championship.
LeafLink List is an annual celebration of the amazing brands, retailers, and products from the LeafLink community who are shaping the future of cannabis. My focus involved complete project management, content & go-to-market strategy behind this inaugural campaign.
Stats:
We saw an avg. session duration of 11-min. per user, with a 60% increase of uniques.
This microsite was meant to push users deeper down our sales funnel while reactivating our current userbase which we saw a 30% increase on.
Dive deep into exclusive pricing data from 10 US cannabis markets across 5 product categories, so you can ensure you’re buying and selling at the best price. In the guide, you’ll find 2021’s average wholesale pricing for 5 major product categories, how pricing impacts sales performance, and year-over-year changes across our 10 most prominent cannabis markets
Stats:
Through Q1/Q2 of 2022, this lead gen asset and digital experience accounted for 52% of marketing’s sales pipeline.
BandoFest Labs partnered undergrad talent with key stakeholders at vertical organizations, including Alexander Wang, PUMA, Aime Leon Dior, and more.
Marketing and advertising is an age-old industry that continues to evolve by the day. The Marketing Measurement & Optimization Dictionary is an easy-to-use reference that provides concise definitions for marketing and business terminology to help guide marketers through the complex landscape of marketing measurement and attribution.
Leading the creating and management of all content centered on growing brand awareness and demand generation. Marketing Evolution is a marketing measurement and attribution company, backed by Insight Venture Partners, focused on enterprise Fortune 500 Brands.
BandoFest is a bi-annual event series that is themed after different areas of innovation within culture. The first BandoFest began as an integrated marketing campaign for the TV series, Payroll.
Bandofest is recognized as a tech and music festival experience celebrating culture and innovation with a curated crowd of creative professionals.
Chosen as #5 and #4 LinkedIn Top Voice in Marketing in 2016 and 2017, respectively. They're recognizing the most prolific individuals on their platform for a series of categories. Last year I garnered over 1.2 million views on LinkedIn Pulse and have grown a following of over 76,000 followers. READ THE FULL STORY.
![Copy of Augment's Guide to Augmented Reality [eBook]](https://images.squarespace-cdn.com/content/v1/59501ee66b8f5be7aae3b10c/1498436707414-V4H1LLJGB2D20YMU8DFB/book-mockup-free-4-1.png)
Strategy/Content
This project cost $320 and earned 2000 qualified leads per month. I made an eBook that was mid-funnel but the true win was in its development cycle that translated everyone who helped at any stage into an evangelist on launch day.
Every industry leader who helped review the content had a large audience who would love a free digital copy. Those that added quotes were handed a discount code and a personalized graphic to share to their audience.
The eBook launched on Amazon first and rose to #1 in two Amazon Kindle Categories in a 3-week span. But the book’s landing page had some monumental SEO victories that helped this campaign’s success. The website page had a target of 3 long tail keywords that it ultimately won, resulting in a lot of organic traffic. In the end, we filled the funnel consistently by thinking strategically about partnering audiences and channeling traffic. LEARN MORE.
Chosen #5 LinkedIn Top Voice in Marketing. They're recognizing the most prolific individuals on their platform for a series of categories. Read the full story.
Writer/Producer
Note to Self has been recognized by three film festivals and it is restricted to private screenings while on its festival run. Aside from writing this short film, it was a great experience leading the distribution and marketing partnerships of this short film. Read about Note to Self's accolades on its website. LEARN MORE.
Content strategy/Distribution
Innovation in retail is a trending that is becoming widely discussed. Augment's technology product pivoted to retail and we needed a concept that solidified our expertise in retail innovation while pairing potential customers with sales. For this project I managed content curation, 10 retail decision-maker interviews, and partnered with 4 different digital retail brands for distribution: including AT&T, ShopAdvisor, Retail Minded, and others. This book received press from 12 different publications (for free) and drove quality retail leads to our sales pipeline who were already familiar with our product. LEARN MORE.
Bando is a real-time mobile news platform, focused towards a young, city-goer demographic. Bando users spend over 2 hours per day on the app and read over 15,000 pages per month on the platform. Results? It grew to 1,200 loyal users in its first month. LEARN MORE.
Mobile marketing
Jumpman is a mobile game that paired with the rollout of Drake and Future's 'What a Time to be Alive'. As a founding member of the mobile editorial platform, Bando, we partnered with the creators of Jumpman to allow our users to play the game in a branded experience. The partnership and distribution lead to a 200% increase in daily active users and a rise of 12,000 more pages read on Bando for the month. LEARN MORE.
Content creation/Strategy
Trumplibs.com is the Mad Libs experience for Donald Trump. This interactive web page was built as a one-off project with a strategy that leveraged SEO and organic traffic for monetization. The site allows users to input their own words into popular Trump quotes. This site earns 20x its cost in revenue per month through Google ads. VISIT THE SITE.
Writer
Worked with Funny or Die to write two articles that would attract a millennial audience incorporating recent news events. Collectively, they garnered over 200,000 views.
1 of 100 content creators chosen for a 6-month fellowship with Oculus, creating consumer-focused VR experiences within their community and resources.
